Why Is Brand Stretching An Ethical Issue? (Solution found)

Why is it important to stretch your brand?

  • It’s vital that a brand is truly established within its existing market if it is to provide sufficient brand equity to a new product or service. Without sufficient awareness and understanding of the existing product or service, the new product will fail to appear credible. This is even more important for a brand stretch.

What are some ethical issues in branding strategies?


  • Trademarks and Copyrights. A trademark offers legal protection to logos and identifying marks, while copyrights afford protection to creative works fixed in a tangible form, such as records, books or movies.
  • Dishonesty.
  • Marketing to Children.
  • Controversial Branding.

What is ethical branding?

Ethical brand definition: A brand that represents a company, organization or person whose products, services and activities are: 1) morally correct. 2) do not harm people, animals and the environment. 3) contribute to society and public good in a responsible, positive, and sustainable way.

What is ethical brand equity?

Brand Equity is the value and strength of the Brand that decides its worth. It can also be defined as the differential impact of brand knowledge on consumers response to the Brand Marketing.

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How can a company improve their ethical brand image?


  1. Define your brand.
  2. Build an amazing website.
  3. Value your employees and establish a healthy company culture.
  4. Recycle, Reduce, Reuse.
  5. Implicitly express your company values.
  6. Build trust and authenticity between your clients and your brand.
  7. Focus on creating high quality products or services.
  8. Sharing your company story.

What are ethical issues Name different ethical issues?

Fundamental ethical issues in business include promoting conduct based on integrity and trust, but more complex issues include accommodating diversity, empathetic decision-making, and compliance and governance that is consistent with the organization’s core values.

How do you know if a brand is ethical?

Here’s what we look for when evaluating brands for ethics and sustainability:

  1. A lot of specific, well-organized, and clear information.
  2. Third-party certifications.
  3. Where they are and where they want to go.
  4. Labor transparency.
  5. Accurate information and promises.
  6. Cultural awareness.

What is one ethical concern related to products?

The moral/ethical concern of the business is whether a product lives up its statements. Express warranties include assertions about the product’s character, assurances of product durability, and other statements on warranty cards, labels, wrappers and packages or in the advertising of the product.

What are the challenges of brand management?

10 Most Common Branding Challenges

  • Treating brands as assets.
  • Possessing a compelling vision.
  • Creating new subcategories.
  • Generating breakthrough brand building.
  • Achieving integrated marketing communication (IMC)
  • Building a digital strategy.
  • Building your brand internally.
  • Maintaining brand relevance.

How can a company be ethical?

All photos courtesy of individual members.

  1. Make It Easy For People To Raise Concerns.
  2. Write It Out And Make It Public.
  3. Say What You Will Do, Do What You Say.
  4. Have Leaders Who Model Ethical Behavior And Humility.
  5. Be Transparent.
  6. Have An Ethics And Expectations Manual.
  7. Align Your Incentive System With Your Values.
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What are ethical products?

What are Ethical Products? Ethical consumerism is the term given to the practice of purchasing products based on their minimal harmful impact to society. It means that when you buy or manufacture products, you are considering at all times how you can reduce harm to the environment and people.

What is the most ethical company?

Booz Allen Named to “2021 World’s Most Ethical Companies” List by Ethisphere for Second Consecutive Year

  • Raising the bar for ethical standards for nearly a century.
  • Ethics and integrity in action.

How can brand image be improved?

Here are a few basic steps to improving your brand image.

  1. Invest in Visual Assets. When was the last time you took a good hard look at your logo?
  2. Consider a Rebrand.
  3. Build Your Brand Values.
  4. Website.
  5. Social media.
  6. Reviews.
  7. Community Involvement.
  8. Events.

What are ethical marketing practices?

The Five Dos Of Ethical Marketing

  • Be Transparent.
  • Protect Consumer Data And Privacy.
  • Commit To Sustainability And Human Rights.
  • Respond Meaningfully To Consumer Concerns.
  • Maximise Benefits And Minimise Risks.
  • Don’t Exaggerate.
  • Don’t Make False Comparisons.
  • Don’t Make Unverified Claims.

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